A tech company operating under the Hong Kong Smart Government Innovation Lab has launched a new solution that is now ready to be acquired by companies and institutions.
Digital communication solution
Solution description
The company’s digital communication solutions are ideal for hosting successful virtual or hybrid events. Their virtual event experiences are the right choice for global brands, medium-sized businesses looking to attract customers across all boards, non-profit organizations wanting to connect their backers or event institutes. The solutions are designed for simplicity and performance – the solutions are browser-based, easily accessible, and available on-demand.
The solution provides an online space for engaging online event experiences for large audiences; it enables:
- Dedicated sales consultations and project management
- Large-scale digital events for up to 50,000 simultaneous participants
- Fully-customizable and unique event environments
- Auditoriums with presentations, real-time polling, and Q&As
- Virtual exhibitor areas with digital booths
- Breakout sessions, digital networking, and gamification
- Comprehensive reports and lead scoring
Application Areas
The solution was designed to be applied in the areas of Broadcasting, City Management, Climate and Weather, Commerce and Industry, Development, Education, Employment and Labour, Environment, Finance, Food, Health, Housing, Infrastructure, Law and Security, Population, Recreation and Culture, Social Welfare, Transport as well as Virtual Event Platform.
Technologies Used
The solution employs the latest in Cloud Computing, Data Analytics, Mixed Reality, Mobile Technologies, Virtual Reality and Virtual Event Platforms.
Use case
The solution enables users to create customisable digital events through a sophisticated online solution set within an intuitive point-and-click interface for large-scale events such as virtual trade shows, congresses, exhibitions, career fairs, and more.
Experts guide users’ planning process and create the ultimate virtual event experience for audiences free of exhausting video calls and online streaming platforms with limited customisation options. The available virtual environments elevate content presentation through innovative design.
The solution is equipped with managed service that covers project management, design customization, and webcast streaming, fully customisable large-scale digital events for up to 50,000 simultaneous participants, auditoriums with live presentations, real-time polling, and Q&As, virtual exposition halls with branding opportunities and interactive booths for exhibitors as well as networking and interaction.
Market-proven communication tools are also available to support interactive communication and networking between digital event participants. The solution also has private chat rooms and public group chats, private video calls (with up to 5 participants), open video conferencing lounges, real-time polls and Q&As as well as a virtual event platform with breakout rooms.
Customer relationships can be strengthened and new leads can be generated. Exhibitors can use their virtual booth within the exposition area to build a rapport with visitors using personal avatars of booth staff members. Digital avatars can be based on individual images or clips of real people and are great for interpersonal communication.
Users can inform visitors and showcase products or content in various ways including via a video screen at the booth, within a multimedia library, or with a detailed 3D product viewer. Booth interactions such as chats and video calls help successfully generate leads and can be used to direct visitors towards specific booth content and media.
All user behaviour, booth content downloads, and general statistics of the trade show can be evaluated in real-time and after the virtual event has ended. Individual reports make it easy to analyse and process contacts for lead generation and ABC lead scoring.