The Land Transport Authority (LTA) recently disclosed that the transit and journey card services of EZ-Link Pte Ltd and TransitLink Pte Ltd will be combined under the name “SimplyGo.” This integration is meant to make it easy for commuters to move between real counters at public transport hubs, mobile apps and websites.
Since March 2023, when the plan was first announced, EZ-Link and TransitLink have been working hard to combine their real and digital customer touchpoints. As a result, a new app called SimplyGo was made. By the end of 2023, SimplyGo will be the only app that need to use for all transit-related activities.
The app takes the best parts of the EZ-Link app and adds new features and improvements. Some features that stand out are the ability to block a card immediately and get any leftover balances back, the ability to check a card’s balance by tapping it on the back of a mobile phone, and an easy-to-use and personalised interface.
So that the change goes as smoothly as possible, tools from the EZ-Link app will be moved to the SimplyGo app over the next few months. In the meantime, passengers can continue to use the EZ-Link app for automatic top-ups, earning reward points, Pay by Wallet, and topping up the EZ-Link Motoring card. Once the move is done, users of the EZ-Link app will get a message to switch to the SimplyGo app.
In addition to the app, commuters can check out the SimplyGo website (www.simplygo.com.sg), which is the best place to find information about tickets and journey cards. The updated website has a cleaner layout that makes it easier to move around. This makes it easy for users to find the information they need.
In terms of customer service, TransitLink’s customer service centres at MRT stops and bus interchanges will be renamed SimplyGo Ticket Offices and SimplyGo Ticketing Service Centres. These service centres will still offer the same range of services, such as top-ups, refunds, deals that don’t involve transit, sales of SimplyGo EZ-Link/NETS Prepaid cards, and services for concession cards.
Commuters can call the customer service hotlines for TransitLink and EZ-Link if they have questions about their travel cards or tickets. Customer service representatives have been taught to answer questions about both tickets and cards, so commuters can get full help.
In the future, EZ-Link and TransitLink will keep working closely with the LTA to finish the merger under SimplyGo Pte Ltd, which is a fully-owned subsidiary of the LTA. The merger is scheduled to be finished in the second half of 2024. This will make services for commuters more streamlined and better.
With the merging of EZ-Link and TransitLink services under the SimplyGo name, commuters can expect their transit and travel card transactions to be more streamlined and easier to use. Integration of digital platforms, updates to the SimplyGo app and website, and rebranding of customer service centres show that the goal is to give all travellers a smooth and easy trip.
In Singapore, digitalisation makes it easier and more flexible for commuters to access and handle their transport needs through mobile apps and online platforms. Also, digitalisation changes the way commuters use travel systems in the nation by making them more convenient, efficient, and tailored to their needs.
